Develop a structured retail sales process focused on communicating the benefits of our company and the products we represent to the consumer in a manner that leads to them recognizing us as the right choice.

Owners, Divisional Managers, and Sales Coordinators should attend Becoming a
World Class Retail Organization through Structural Sales Part 1: Developing &
Managing the Sales Process to learn how to develop and manage their company’s
sales process while becoming world-class retailers.
• Attendees will learn how to increase their sales of high efficiency equipment
and accessories while improving their overall company profitability through
a structured sales process.
• Attendees will develop the skills to become world-class retailers who will be
able to communicate the value of their company and equipment brands,
raiser their average sale, and position their company for a referral.
• All aspects of lead generation and lead management will be discussed as
well as the role of the Sales Coordinator.

October 17, 2019 - 8:30am - 5:00pm
October 18, 2019 - 7:30am - 5:00pm

Course #BDR2019

Tuition: Non FAD Dealers - $780; FAD Dealers - $400

Lunch is provided - Class size is limited

Cancellation Policy: The full amount of the course will be billed to the dealer if canceled with less than 120 days written notice to Robert Madden Ind.

Class PDF

Becoming a World Class Retail Organization through Structural Sales – Part 2